Houston · Coming soon · Heights / Washington CorridorLaunch status
The art of being seen
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Get THE BACKROOMApply for Residency
Two adults stride toward the camera against a flat grey backdrop in black EYEGASMS Creative Class tees, oxblood track trousers with a cream stripe and white sneakers, lit by direct flash.

The art of being seen.

Born in the barbershop. Made for the culture.

Rooted in the barbershop and the beauty shop. Grooming, style and culture, for every age, texture and point of view.

Be told when the first barbers openI'm a barber
  • The art of being seen
  • Born in the barbershop
  • Made for the culture
  • The MainStage
  • The Studios
  • The Atelier
  • The Lounge

Born in the barbershop.
Made for the culture.

01 · The look
02 · The line
03 · The spin
04 · The scent

The Grooming HouseBarber chairs, private studios and lounge

Good grooming. Great company.

The MainStage floor, private studios, the Atelier and the Lounge, under one roof. Not open yet: this is what we are building.

Planned · HoustonExplore the Grooming HouseApply for a studio
  • The MainStage: a long open barber floor in a concrete-and-travertine building, walnut and brass stations with leather chairs; a Black barber fading a client, a Latino barber lining up a beard and a woman barber cutting with scissors.

    The MainStage

    The energy of the shop.

    An open-concept, barber-led grooming floor that keeps the craftsmanship, conversation and energy of the barbershop, in a sophisticated modern room.

  • The Studios: in a private plaster-walled studio, a Black woman stylist finishes long knotless box braids on a smiling client seated in a leather chair.

    The Studios

    Private, and your own.

    Private studios for qualified independent barbers, hairstylists, colorists and selected hair professionals, each running their own business.

  • The Atelier: a sculptural travertine counter displays the Grooming Edit, bone and black bottles, amber pumps and square flacons; a man in a charcoal overshirt tests a fragrance on his wrist while an associate holds a blotter.

    The Atelier

    Discover the Grooming Edit.

    A curated place to discover, test and take home EYEGASMS skincare, haircare, body care and fragrance.

  • The Lounge: walnut panelling, oxblood leather club chairs, brass lamps and a stone bar; a diverse group in tailored knitwear and a black blazer talk and laugh.

    The Lounge

    Stay a while.

    A refined social room inspired by the modern gentleman's club, for conversation, culture and community.

Concept renderings · Not open yet

The BackroomSoftware for independent barbers and stylists

Your business. Handled.

You cut. The Backroom runs the rest: your booking page, calendar, clients, payments and reports in one place, with an assistant that suggests while you decide.

Your page
A booking page that is yours, with your prices and your rules.
Your calendar
One calendar that decides what can be booked, so nothing is double-booked.
Your clients
Bring your book. Your clients stay yours.

By invitationOpening to barbers and stylists by invitation first. Request access and a person replies.

Get THE BACKROOMSee how it works
A man with a neat natural afro in the EYEGASMS Signature Polo, a navy and cream colour-block knit with the E emblem, sits in a black leather barber chair in a sunlit studio, smiling at his phone, framed art and plants behind him.
EYEGASMS app screen: a barber's Today view with quick actions, a booking request to accept or decline and the day's schedule.
Barber · Today: requests and the day at a glance
EYEGASMS app screen: a month calendar for a barber, with booked days marked, the day's timeline and an Add a booking button.
Barber · Your calendar: bookings, requests and time off, never double-booked
EYEGASMS app screen: Reports, with choices for today, this week, this month, quarter and year to date, paid-by-card totals and appointment outcomes.
Barber · Reports for the day, week, month or year (sample data)
EYEGASMS app screen: AI assistant hub showing the VYREN and phone concierge helpers, whether each is on, and what each can never do.
Barber · AI assistant: you set what it can and cannot do

Screens are from the app, shown with sample data.

The DropThe Grooming Edit: face, hair, body, scent

Look good.
Feel something.

Ten daily essentials. The first three are on their way. Join the list and be first.

  • After Hours, daily body wash, by EYEGASMS: an amber bottle with a black pump, 300 mL, alone on a travertine ledge in raking golden light.

    After Hours

    Daily body wash

    Coming soon
  • Face Value, daily face moisturizer, by EYEGASMS: a bone jar with a glossy black lid, 50 mL, alone on a travertine ledge in raking golden light.

    Face Value

    Daily face moisturizer

    Coming soon
  • First Impression, eau de parfum, by EYEGASMS: a clear square glass flacon with a brushed silver cap, 50 mL, alone on a travertine ledge in raking golden light.

    First Impression

    Signature daytime eau de parfum

    Coming soon
  • Clean Slate, daily face cleanser, by EYEGASMS: a bone squeeze tube with a black cap, 150 mL, alone on a travertine ledge in raking golden light.

    Clean Slate

    Daily face cleanser

    In development
The Creative Class · planned
Shown as direction
Nothing is for sale yet
Join The Drop list

The ShopFind a barber or stylist and book

Find your person.

Independent barbers and stylists, each with their own work, prices and open times. The price you see is the price you pay. Barbers and stylists are joining as the community grows.

Be told when the first barbers openAbout The Shop
A young man with a full natural afro and a silver chain, in a black EYEGASMS Creative Class tee with the crest, khaki cargo trousers and white sneakers, leans on the back of a black leather barber chair in a contemporary barbershop at golden hour.

The CultureFashion, music, art, design and grooming

Culture starts
in the chair.

Style, sound, art and grooming, curated by EYEGASMS, from the chair to the world.

Explore THE CULTURE

Born in the barbershop. Made for the culture.

Being seen is about more than appearance. It's about presence.

Our story

HoustonComing soon

Houston. Coming soon.

The first Grooming House is planned for Houston. Our target area is the Heights / Washington Corridor; the address will be published once the lease is secured.

How we choose a neighborhood

Get on the list

The address, the opening date and the first residents, as soon as they're real.

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